Zishine Energy (Shenzhen) Co., Ltd. recently announced that its annual export volume reached a record high, reflecting strong overseas demand across its portable power and wireless audio product lines. The company, which has more than fifteen years of experience in lithium battery products and serves clients through OEM and ODM arrangements, said that shipments to existing markets grew steadily over the course of the year, while new markets added incremental volume. The announcement is notable because it was achieved without leaning on a single blockbuster product or one large customer; instead, growth came from a broadening base of buyers ordering repeat or expanded quantities. For a manufacturer of Zishine's size, that kind of diversified growth is more durable than a spike tied to a single deal.
The geographic mix of exports provides a useful picture of where demand is strongest. Southeast Asia remained the largest region, led by Indonesia where Zishine has built long-term ODM relationships and recently opened an overseas warehouse to shorten delivery times. Japan continued to be a high-value market, where strict quality expectations and PSE certification requirements mean lower volumes but higher margins and loyalty. North America contributed steady growth through framework agreements with brand customers, while Europe expanded through private-label partnerships and, more recently, a new dedicated logistics route. The Middle East and South America were smaller but fast-growing additions to the export map, reflecting the company's deliberate diversification beyond its traditional core.
Product mix was another driver of the record year. Magnetic wireless power banks compatible with the MagSafe ecosystem and Qi2 standard emerged as the fastest-growing category, as buyers around the world shifted from plain wired power banks toward slimmer, easier-to-use magnetic options. TWS earbuds also performed well, with the active noise-canceling, long-battery-life and gaming ranges each finding their own customer segments. Type-C rechargeable AA, AAA and 9V batteries grew more slowly but steadily, as consumers in mature markets increasingly replace disposable alkaline cells with rechargeable ones. Semi-solid battery products, still in the early commercialization stage, contributed less volume but generated significant pipeline interest.
The share of custom business versus generic supply is a trend Zishine highlights. An increasing proportion of export volume now goes out as OEM or ODM orders built to a specific brand's requirements, rather than as standard catalog products sold at the lowest price. This matters because custom orders carry higher margins, longer customer relationships and lower price sensitivity, and they play to Zishine's strengths in industrial design, tooling and certification support. The company reports that repeat orders from existing clients made up a growing portion of the year's shipments, a signal that customers are not simply testing once but are consolidating their supply around a proven partner.
Several internal investments laid the groundwork for this result. The expansion of the Xiangyang production base to 22,000 square meters added automated assembly and testing capacity, allowing the company to handle larger and more time-sensitive orders without compromising consistency. The Shenzhen R&D center expansion improved the speed at which new products could be taken from concept to sample, which directly shortened lead times for ODM projects. Continuous certification updates, including CE, UL, PSE and UN38.3, opened doors in markets that would otherwise be closed. Zishine's management describes these investments as deliberate capacity built ahead of demand, which allowed the company to accept the orders that came in rather than turning them away.
Supply chain reliability also played a part. In a year when many exporters faced shipping delays and capacity constraints, Zishine worked to secure freight space and, in the case of Europe, launched a dedicated express route to reduce transit variability. On-time delivery during peak season became a competitive advantage: several clients told the company they chose to consolidate orders with Zishine precisely because competing suppliers had missed launch windows earlier. The ability to promise and keep a delivery date, particularly for products tied to promotional calendars, has become one of the most valued aspects of the relationship.
It is worth noting how the company measures this milestone. Rather than citing a single dramatic percentage growth figure, Zishine points to structural improvements: a more balanced geographic spread, a higher share of repeat and custom orders, and a healthier order book extending into the following year. The record export volume is the visible outcome, but the underlying message is that the business has become more resilient. Reducing dependence on any one market or customer is a deliberate risk-mitification strategy, and it means a slowdown in any single region would not derail the company's overall trajectory.
Raw material and cost management quietly underpinned the export result. Lithium battery input prices have been volatile in recent periods, and manufacturers that failed to manage those swings either absorbed margin erosion or lost orders by passing on sudden price increases. Zishine responded through long-term supplier relationships, careful inventory planning and efficient production that kept unit costs under control even as it expanded capacity. This disciplined cost structure allowed the company to stay competitive without cutting corners on quality, which in turn supported the custom and repeat business that delivered the record. Management notes that sustainable growth depends on this kind of operational discipline as much as on sales effort, and it will continue to watch supply costs closely to protect both its margins and its customers' pricing.
Looking ahead, Zishine expects the next year to build on this foundation rather than rest on it. The product roadmap calls for continued expansion of the magnetic power bank range, broader rollout of semi-solid battery products as pilot production matures, and deeper service in newer markets such as the Middle East and South America. The company also plans to invest further in customer-facing capabilities, including shorter sample lead times and faster after-sales response, to support the brands that rely on it. For overseas partners, the message is that Zishine is scaling in a controlled way, with the capacity and certifications to back larger orders. Brands interested in joining the export program can contact the team at hushijun@sunhetech.com or +86 138-2522-1556 to discuss tailored OEM or ODM projects.
