Zishine Energy (Shenzhen) Co., Ltd. has launched a new pair of true wireless earbuds built around active noise cancellation, extending its wireless audio product line alongside its portable power offerings. The new model is aimed at everyday users who commute on crowded transport, work in open-plan offices or take calls in noisy environments, and it combines ANC, clear call pickup and all-day battery life in a compact charging case. The launch gives overseas brands another OEM/ODM option for the fast-growing true wireless category.
Active noise cancellation is the headline feature. The earbuds use feedforward and feedback microphones to sample ambient noise and generate anti-noise that cancels low-frequency sounds such as aircraft rumble, subway noise and office air-conditioner hum. When ANC is switched off, the buds deliver a transparent mode that lets outside sound in, so users can hear station announcements or hear someone speaking without taking the earbuds out. This balance between isolation and awareness is tuned for long daily wear rather than for studio isolation.
Battery life is designed around a full day of mixed use. The earbuds themselves provide several hours of playback on a single charge with ANC on, and the pocket-sized charging case holds enough additional charges to extend total playback well into a full workday. The case recharges over USB-C, and it can also be topped up wirelessly on a compatible charging pad. Zishine sized the cells inside the buds and case to balance weight, fit and endurance, rather than chasing headline numbers that would make the earbuds uncomfortable to wear.
Call quality received the same attention as music playback. A dedicated call processing algorithm suppresses wind and background noise so the user's voice stays clear on phone calls and video meetings, even when walking outdoors or sitting in a busy cafe. Dual microphones on each earbud and an optimized voice pickup path help reduce the muffling that users often experience in windy environments. Touch controls on the buds handle play, pause, track skipping, ANC toggling and voice assistant activation, so users do not need to reach for their phone.
Connectivity is based on a modern Bluetooth platform that supports stable pairing and reconnection. The earbuds connect automatically when the case is opened and pause playback when an earbud is removed, resuming when it is put back in. Either bud can be used independently for single-sided calls, which is useful when users want to stay aware of their surroundings. Zishine tested the pairing behavior across common phone models and operating system versions to reduce the intermittent connection issues that buyers often complain about in budget TWS products.
Comfort and fit were designed for long sessions. The earbuds come with multiple ear tip sizes to match different ear canals, and the shape is balanced so that the buds sit securely without pressing. They carry a sweat and splash resistance rating suited to workouts and rainy commutes, though they are not intended for swimming or heavy shower use. The charging case uses a matte finish that resists fingerprints, and an LED indicator shows case battery level so users know when to recharge.
Zishine developed the earbuds through its Shenzhen R&D center, where acoustics, electronics and firmware teams worked together on tuning. Sound tuning emphasizes a balanced signature rather than exaggerated bass, which suits podcasts, video calls and mainstream music. The company notes that tuning is one of the most common requests from private-label brands, and its audio engineers can adjust frequency response, ANC depth and touch sensitivity to match a client's target market and price band.
OEM/ODM customization options include housing color, logo printing, ear tip material, packaging design and bundled accessories. Brands can also choose between ANC and non-ANC configurations at different price points, letting them cover both an entry-level listening product and a premium ANC model under the same product family. Minimum order quantities are structured around the level of customization, and sample units are available for evaluation before production.
The new TWS ANC earbuds fit into Zishine's broader ecosystem of portable power and accessories. The charging case pairs naturally with the company's magnetic power banks: users can top up the case from a power bank during travel, and the same USB-C ecosystem reduces cable clutter. Zishine sees TWS audio and portable charging as complementary categories that brands often bundle in promotions or product lines.
Zishine is now accepting samples and OEM/ODM inquiries for the new ANC earbuds. The product is positioned for brands in Southeast Asia, Japan, Europe and North America that need a reliable, customizable TWS product with mature ANC and call performance. The engineering team can provide tuning samples, packaging mock-ups and certification support tailored to each destination market.
Daily-use scenarios guided many of the product decisions. Commuters wanted earbuds that stay comfortable during a long train ride and that block enough rumble to listen to podcasts without turning the volume up, so Zishine tuned ANC strength toward low-frequency cancellation rather than maximum isolation. Office users wanted awareness of colleagues and meeting-room doors, which is why the transparent mode is smooth and easy to toggle from a single tap rather than buried in an app. Gym runners wanted a secure fit that survives bouncing, which is reflected in the ear tip selection and the slight inward angle of the nozzle. Each of these use cases was tested with real users in the tuning phase, not decided in a spec sheet.
Software support extends the product's life after purchase. The charging case and earbuds can receive firmware updates through a simple setup process, addressing pairing quirks or fine-tuning ANC performance that customers report after launch. Zishine builds firmware modularly so that updates can be rolled out across product batches without hardware changes, and it shares update notes with its brand clients so they can communicate improvements to their own users. For private-label buyers, this means the product keeps getting better after it ships, which supports repeat purchases and positive reviews.
Brands interested in private-label ANC earbuds can contact Zishine Energy (Shenzhen) Co., Ltd. at hushijun@sunhetech.com or +86 138-2522-1556. With ISO9001/ISO14001 certified manufacturing and established export documentation, Zishine supports customers from acoustic tuning and ID design through mass production and global delivery.
